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The cost of poor quality data is understood to cost companies 6% of their annual revenue. Given that data is the key factor in success of a marketing campaign..... Read more…

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EU is yet to issue any firm guidance on the changes around consent and profiling, two aspects of data processing which are central to marketing practices. Read more…

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Are you ready for EU General Data Protection Regulation (GDPR) Read more…

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Donor Journey enhanced by the new Facebook button Read more…

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Plumbs release Q2 2017 Insert Space. Read more…

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Relevancy is the beginning and end of all content marketing. Read more…

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Join the Secret Giver Scheme before 31st March and get a 10% discount for the duration of your membership Read more…

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